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Tool

Clay

Enrich contact and company data for sales intelligence

Clay

Enrich contact and company data using Clay's data enrichment platform. Pull in firmographics, technographics, and contact details from multiple data sources simultaneously.

Overview

PropertyValue
Typeclay
CategoryTool — CRM
AuthAPI Key

Operations

OperationDescription
Enrich PersonGet detailed person data
Enrich CompanyGet company information
Search PeopleFind people by criteria

Configuration

SettingTypeDescription
API KeyPasswordClay API key
EmailShort inputPerson's email for enrichment
DomainShort inputCompany domain
LinkedIn URLShort inputLinkedIn profile URL

Outputs

FieldTypeDescription
datajsonEnriched data object
contentstringFormatted enrichment data

Example: Automated Lead Research

Workflow:

[Starter: Lead email] → [Clay: Enrich Person] → [Agent: Write Outreach] → [Gmail: Send]

Input a lead's email, Clay enriches with company info, role, and social profiles. Agent crafts a personalized outreach email using the enriched data.

Tips

  • Multiple data sources — Clay aggregates data from many providers for better coverage
  • Combine with Hunter — find the email, then enrich with Clay
  • Best for B2B sales — firmographic and technographic data