Block: Clay Block — Zelaxy Docs

The Clay block sends data to a Clay workbook through a webhook, letting you populate Clay tables with either structured JSON or free-form plain text. Reach for it when a workflow needs to push enriched or collected data into Clay for further enrichment or outreach.

Overview

Property	Value
Type	`clay`
Category	tools
Color	`#E0E0E0`

When to Use

Push leads or contact records collected earlier in a workflow into a Clay table.
Populate multiple Clay columns at once by sending structured JSON.
Add free-form rows to a Clay table using plain text.
Forward enriched data from another integration into Clay for further processing.
Trigger Clay's enrichment pipelines by populating a workbook on demand.

Configuration

Webhook URL

The Clay webhook URL that the data is posted to. Accepts a plain URL or a {{blockName.field}} reference. Required.

Data (JSON or Plain Text)

The payload to populate your Clay table. Use JSON when populating multiple columns, or plain text for free-form rows. Can reference an upstream block's output with {{blockName.field}}. Required.

JSON vs. Plain Text:

JSON: Best for populating multiple columns.

Plain Text: Best for populating a table in free-form style.

Auth Token

Your Clay auth token used to authenticate the webhook request (Authorization: Bearer <token>). Stored as a password field and cannot accept a connection from another block. Use {{CLAY_AUTH_TOKEN}} to reference an environment secret. Required.

Inputs & Outputs

Inputs:
- authToken (string) — Clay authentication token
- webhookURL (string) — Clay webhook URL
- data (json) — Data to populate
Outputs:
- data (json) — Response data returned from the Clay webhook

Tools

Clay Populate (clay_populate) — Posts data to a Clay webhook endpoint via HTTP POST with a Bearer auth header. Accepts the webhook URL, a JSON or text payload, and an auth token; returns the raw response from Clay (JSON when the Content-Type is application/json, otherwise wrapped as { message: "<text>" }).

YAML Example

clay_1:
  type: clay
  name: "Clay"
  inputs:
    webhookURL: "https://api.clay.com/v3/sources/webhook/your-id"
    data: "{{previous_block.enriched_data}}"
    authToken: "{{CLAY_AUTH_TOKEN}}"
  connections:
    outgoing:
      - target: next-block-id

Clay Block